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For nearly two years Rutherglen Estates had been struggling with their website presence and the potential development of an e-commerce system for online wine sales. Early in 2007 Rutherglen Estates was referred to on Q design to assess and consequently implement a new design and e-commerce enabled website. The required website had to integrate all customer groups and their purchasing habits and preferences into the commerce functionality along with process functions that would allow the company to consistently build their online presence and return on investment through online sales.
  • New website design and presentation in line with existing corporate identity
  • Full e-commerce enabled website
  • Content management system (CMS)
  • Administrative integration into existing CRM and accounting platform
  • Email broadcast system, broadcast strategy and on-going assistance
  • On-going management and enhancement services.
  • New website design and navigation process
  • Integrated commerce and CMS system and email subscription form and feedback functionality
  • On-going management and enhancement services
  • Development project break even achieved after two months.
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