For nearly two years Rutherglen Estates had been struggling with their website presence and the potential development of an e-commerce system for online wine sales. Early in 2007 Rutherglen Estates was referred to on Q design to assess and consequently implement a new design and e-commerce enabled website. The required website had to integrate all customer groups and their purchasing habits and preferences into the commerce functionality along with process functions that would allow the company to consistently build their online presence and return on investment through online sales.